Background

Laia is a communications professional specialising in accessibility, strategy, and research, who works with clients to integrate accessibility into every part of their processes and organisation.

After a Bachelor’s in Advertising and PR, and an MSc in Fashion & Lifestyle Marketing, she worked across PR, marketing, research, and project management, most extensively in the fashion, beauty, and non-profit sectors.

Before joining Tilting the Lens, Laia was Communications & Special Projects Manager at Hair & Care CIC, a UK organisation that supports Blind and low-vision women and girls. There, she built partnerships within the beauty and fashion industries, and in February 2024, led the development of the first accessible show for the Blind and low-vision guests at London Fashion Week.

“I joined Tilting the Lens because I’ve always wanted to build a career that combines my passion for the fashion industry with a purpose that can lead to meaningful change in society.

Being part of the Tilting the Lens team means having the freedom to be my authentic self. It means being surrounded by a supportive group of people who are there when I need them, and it gives me the opportunity to grow and to learn.”

Role at Tilting the Lens

Laia joined Tilting the Lens in April 2024 as a Junior Consultant, working across all of the company’s services. This means that now, as Consultant, she has a broad range of skills, with accessibility experience in built environment, HR and internal comms, marketing, and strategy. 

Her particular focus is on inclusive research methods and co-design strategies, which means prioritising the experience and needs of disabled people while taking into consideration market demands, costs, technology, and timelines. She is committed to translating lived experience into concrete results that benefit both consumer and company, and so can create lasting change.

In Laia’s words

What has been your highlight so far at Tilting the Lens?

Contributing to a pioneering fashion design solution that will set a new benchmark for the industry. It not only addresses a market need, but also pioneers a truly inclusive approach, with the disabled community themselves giving key inputs right from the start.

What’s one thing about your work that you wish more people understood?

True accessibility is only possible when disabled people are involved as decision makers.

Who particularly inspires you in your work and career, and why?

Through this job I’ve been lucky enough to meet and learn from so many incredible human beings. My wonderful colleagues are constantly driving change and redefining what accessibility really means, and I’m deeply inspired by the diverse perspectives and ideas of the hundreds of disabled people I’ve had the fortune to work with on our projects.

What do you hope to achieve in the next three years?

I hope that the groundbreaking projects we’re working on become the norm rather than the exception. I want to support companies to not just adopt these best practices, but sustain them. Accessibility shouldn’t be a one-off, but a long-term commitment.

Achievements and honours

  • In 2022: MSc Research Project, Distinction: Generation Z’s engagement with sustainable fashion digital activism. Researching social media content on sustainable fashion and exploring new forms of sustainable fashion content to engage Gen Z.
  • In February 2024: Contributed to create the first accessible show for Blind and low-vision guests at London Fashion Week

Laia's case studies